New Zealand is synonymous with tender, natural venison. Raised naturally, grazing at large on verdant grasses, our pasture-reared venison exemplifies the best qualities of this delicious, lean and versatile meat.
Our passion for fine meats is evident in Pilot Brands’ Firstlight™ venison. From young deer of less than 18 months of age for uniformity in size and guaranteed tenderness, the quality of Firstlight venison is unsurpassed. Deliberately selected from Red Deer only (Cervus elaphus), this superb venison is characterized by a finer, delicate grain and mild flavor. Best cooked rare to medium rare, Firstlight venison is lean, rich in iron, and will distinguish wide ranging culinary techniques and ethnic styles. This alluring adaptability may be explored further on our Inspiring Ideas page.
Only a very few select farmers supply Firstlight venison to Pilot Brands. Deeply invested in bringing the chef only the very best and most tender venison, the 25 farming families who supply the Firstlight brand are all shareholders in the brand. Always mindful of the provenance of the herd, our Firstlight farmers skillfully balance the welfare and nutrition of their animals with the health and welfare of the environment. Never treated with antibiotics, steroids, or hormones, this succulent pasture-reared venison is prepared for you under a strictly audited quality assurance program with an extensive, detailed animal welfare focus. Empathy and care for the animal and environment are elemental to the Firstlight venison brand, exclusively from Pilot Brands.
